- NorthSouth University, Dhaka
North South UniversityMBA
- Today2017June 2010
Assistant Manager (Dept. In-charge)Navana Furniture Ltd.Job Responsibilities~
- To formulate and implement Marketing Plan.
- To develop & execute Customer Retention Plan.
- To prepare marketing budget and make ensure to control budget effectively & efficiently.
- To plan & execute sales campaign, promotional campaign, event & activation.
- To analysis & scrutinize sales growth percentage, sales forecast, seasonal factors, product movement, customer conversation & post-assessment report of campaign, event & activation.
- To analyze and develop separate marketing strategy for diverse product and customer.
- To design & conduct market research for the purpose of marketing strategy & product development.
- To work as a team member with Product Development and Cost & Budget Department.
- To improve & maintain brand guide lines and brand communication activities.
- To be a team player with creative, merchandiser and operational executives.
- To coordinate on the work of Ad Agency, Media Agency, Print Media, Outdoor Media & other supporting agencies.
- TodayJune 2010January 2008
Senior ExecutiveMattraJob Responsibilities~
• To assist my supervisor for preparing every strategic planning, business presentation or proposal and involve day to day operation require by clients.
• Taking part in conducting market research, desktop research, competitive analysis & also SWOT analysis for new business presentations and proposals.
• To prepare the initial level of clients’ brief, creative brief & presentation. And also prepare operational documents such as letter, meeting minutes, estimate, bills & mailing to client etc.
• Taking part in every campaign being a member of the team & support other department as like; being a part of brain storming session with creative team for generating idea & executing the creative output, cooperate with media department for media planning and buying, collaborating with the event department in executing event.
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- Marketing Communication
Having 7 years experiences on marketing management and operation. During this span of time, I got opportunities to work with Corporate as well as Ad Agency and responsible for marketing activities like; planning & implementation, analyzing & forecasting, research & development, and promotion & operation. Successfully handled renown brand like; DBBL, GSK, Abul khair Steel Mill, The Daily Kaler Kantho, Viyellatex Group, Mousumi industries Ltd.(Cute Cosmetic) and Navana Furniture Ltd.
# Planning: Marketing Plan, Communication Plan, Media Plan, Event & Activation Plan, Sales Plan & Forecasting.
# Analyzing: Campaign Assessment, Salas Analysis, TG Analysis, Trend & Seasonal Analysis & Product Movement Analysis.
# Implementing: Above The Line, Below The Line & Through The Line Activities.
# Research & Development: Customer Perception Test, Focus Group Discussion, In-depth Research, Retail Survey & others.Marketing Strategy, Creative Communication, Product Development, Pricing Strategy, Lifestyle Store & SOP.
# Team Work: Creative, Operation, Product Development, Sales Team, Ad Agency, Vendors, Out-door Media,Print media & Electronic Media.